Context
Led the design and launch of Google Ads Reach solutions across major customer-facing surfaces, partnering with global engineering, marketing, sales, and analytics teams.
What I built and led
- Led a multi-launch product roadmap with significant revenue impact across Google's advertising platform
- Built and scaled a team of 7 engineers focused on ads reach solutions
- Owned product architecture across algorithms, backend systems, UI/application logic, release operations, monitoring, and quality systems
- Worked closely with infrastructure teams across networking, database, and storage layers to reduce service latency to sub-10ms
What was technically hard
- Designing systems that served ads at Google scale while maintaining sub-10ms latency across networking, database, and storage layers
- Coordinating cross-functional launches across engineering, marketing, sales, and analytics teams globally
- Building reliable release operations and quality systems for a product with direct revenue impact
What I learned
- How to build scalable product systems where reliability and latency directly affect revenue
- How to lead cross-team execution across engineering, sales, marketing, and analytics
- How ads infrastructure works at the highest scale, from algorithms to backend systems to monitoring
- The discipline of engineering quality when failure means lost revenue
Why it matters now
Google was where I learned the rigor of building latency-sensitive, revenue-critical systems at scale. That operational discipline carries into everything I do now, from evaluating startup architectures to helping founders think about reliability, latency, and system design tradeoffs.